Our Story

Our Concept

The idea for TrueCoconut came when its founders set out to create natural, plant-based beauty products. During the company’s research and development phase, coconut oil emerged as one of the most effective ingredient for maintaining youthful skin and hair. To honor the ingredient, they named the company TrueCoconut.

Our Founders

Whitney Hough

Whitney is an innovator, chemist, and professor.

She manages product development including recipe selection, testing, and securing intellectual property interests.


Jessica Taylor

Jessica is a wife, mom of three, entrepreneur, and attorney. 

She manages operations including brand development, marketing, and fulfillment.